Sarah Jane Burt shares four simple promotional strategies to get more eyes on your blog content, emphasizing the importance of social media sharing, engaging in online communities, guest blogging, and collaborating with others in your niche.

Main takeaways:
– Utilize social media sharing to reach new audiences and build trust by repurposing blog content into engaging social posts.
– Engage in online communities to share valuable insights and connect with potential readers.
– Explore guest blogging opportunities to tap into existing audiences and gain exposure.
– Collaborate with others in the same niche through joint webinars, interviews, and newsletter swaps to expand reach and attract new readers.