Jack Long discusses the power of quizzes for lead generation, segmenting leads, and increasing conversions, offering his Ultimate Quiz Course as a solution.

Main takeaways:
– Quizzes are a highly effective tool for lead generation and increasing conversions
– They are more engaging and have higher conversion rates compared to other forms of content
– Creating a quiz lead magnet is simple and can be done with templates and pre-written questions
– Aligning offers with quiz results can lead to higher conversions and sales
– The Ultimate Quiz Course offers comprehensive training and resources for creating successful quizzes.