Creating a Well-Rounded, Value-Driven Social Media Strategy

About the Session:

Ashley Mason, founder of Dash of Social, shares insights on creating a well-rounded social media strategy and leveraging video content to engage, educate, inspire, and drive action.

Main takeaways:
– Conduct competitor analysis and benchmark against successful strategies.
– Choose 2-3 platforms to build an audience and engage with your target market.
– Leverage analytics to imitate successful content and understand your audience’s preferences.
– Create engaging, educational, inspiring, and action-oriented content.
– Humanize your brand by incorporating personal interests and passions.
– Use talking points and keep videos concise when starting with video content.
– Utilize tools like Descript for video editing and captions.
– Be consistent in posting and use data to determine optimal engagement times.
– AI can be used for idea generation and research, but avoid using it to write posts entirely.
– Re-queue Evergreen content, but periodically refresh and review its performance.
– Utilize pinned posts and stories to showcase brand values and behind-the-scenes content.

Speaker:

Ashley Mason, Founder of Dash of Social

Ashley Mason is the founder of Dash of Social, a content marketing firm specializing in social media, marketing strategy, blogging, and email marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.

Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory.

Ashley is a graduate of Stonehill College, where she received her Bachelor’s Degree in Business Administration with a concentration in Marketing, and has been featured in prominent publications such as TEDx, Business Insider, and HuffPost.

She currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA), Middleboro Public Library, and South Shore Young Professionals (SSYP). When she isn’t working, you can find her running on her Peloton or curled up on the couch with a book.

Ashley Mason is the founder of Dash of Social, a content marketing firm specializing in social media, marketing strategy, blogging, and email marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.

Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory.

Ashley is a graduate of Stonehill College, where she received her Bachelor’s Degree in Business Administration with a concentration in Marketing, and has been featured in prominent publications such as TEDx, Business Insider, and HuffPost.

She currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA), Middleboro Public Library, and South Shore Young Professionals (SSYP). When she isn’t working, you can find her running on her Peloton or curled up on the couch with a book.

Build Your Content Marketing Bank

Learn how to build your content marketing bank with various forms of content that will engage and nurture your audience.