In this session on email marketing, Anna Crosby, shares her expertise on writing great emails.
Main takeaways:
– Let go of perfectionism and embrace the informal nature of email marketing.
– Know the purpose of each email and tailor them to engage and connect with your audience.
– Be authentic and personalize your emails to build trust with your subscribers.
– Give subscribers the choice to opt out and make unsubscribing easy.
– Make your emails relevant and provide value to your audience.