In this session, Alex Okell discusses the benefits of affiliate marketing and provides a three-step framework for incorporating it into a business.

Main takeaways:
– Affiliate marketing can be a valuable revenue stream for businesses, allowing them to diversify income and serve their audience’s needs.
– Finding aligned affiliate opportunities involves considering products or services already recommended, what clients ask for, and complementary offerings.
– Creating primary and secondary affiliate content helps convert potential customers, with primary content focusing on specific products and secondary content integrating affiliate links naturally.
– Tracking and optimizing affiliate marketing efforts is crucial for success, including monitoring metrics, fixing broken links, and continuously improving content based on traffic, click-through rates, and conversion rates.